Customer-based brand equity model for the Shariah-compliant tourism: a conceptual model from the Muslim tourists’ perspective
The authors develop a conceptual model of consumer-based brand equity for the Shariah-compliant tourism from the international Muslim tourist perspective in Malaysia. This model might aid concerned users to understand and measure the Shariah-compliant brand image and equity developed in the Muslim c...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English English |
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American Scientific Publishers.
2017
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| Online Access: | http://irep.iium.edu.my/59190/ http://irep.iium.edu.my/59190/1/Customer%20based%20brand%20equity.pdf http://irep.iium.edu.my/59190/12/59190_Customer-Based%20Brand%20Equity%20Model%20for%20the%20Shariah-Compliant_article.pdf http://irep.iium.edu.my/59190/7/Customer-based%20brand%20equity%20model%20for%20the%20Shariah-compliant%20tourism%20a%20conceptual%20model%20from%20the%20Muslim%20tourists%27%20perspective.pdf |
| _version_ | 1848785261124648960 |
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| author | Haque, A. K. M. Ahasanul Ahmed, Faruk Abdullah, Kalthom Razali, Siti Salwani |
| author_facet | Haque, A. K. M. Ahasanul Ahmed, Faruk Abdullah, Kalthom Razali, Siti Salwani |
| author_sort | Haque, A. K. M. Ahasanul |
| building | IIUM Repository |
| collection | Online Access |
| description | The authors develop a conceptual model of consumer-based brand equity for the Shariah-compliant tourism from the international Muslim tourist perspective in Malaysia. This model might aid concerned users to understand and measure the Shariah-compliant brand image and equity developed in the Muslim customers’ mind regarding quality from Islamic perspective, Islamic brand identity and personality, haram-halal, Makhru, and devotion to God. Fundamentally it is Islamic value based brand image and equity development concept which is different from a platform of building image and equity from the contemporary ethical marketing. Positive customer-based brand equity entices consumers to buy products or service and the vice versa. Shariah-compliant brand image is a different set of dimensions like brand equity as supported by Shariah-law, whereas in the conventional brand knowledge, favorableness is considered as an important dimension (Keller 2003); that is, only brand image as a main element of knowledge is conceptualized in this model because Islam does not priotize personal favorableness violating Shariah law. Different media channels (Traditional channel-based and Modern channel-based integrated Marketing communication) injecting Shariah-complaint message of tourism into International Muslim tourists based on Shariah-compliant tourism create Shariah-complaint consumer-based brand equity. Instruments appropriate for measuring customer-based brand equity are implied and, possible future research is discussed as well. |
| first_indexed | 2025-11-14T16:50:20Z |
| format | Article |
| id | iium-59190 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English English |
| last_indexed | 2025-11-14T16:50:20Z |
| publishDate | 2017 |
| publisher | American Scientific Publishers. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-591902018-04-17T06:48:38Z http://irep.iium.edu.my/59190/ Customer-based brand equity model for the Shariah-compliant tourism: a conceptual model from the Muslim tourists’ perspective Haque, A. K. M. Ahasanul Ahmed, Faruk Abdullah, Kalthom Razali, Siti Salwani HF5410 Marketing. Distribution of products The authors develop a conceptual model of consumer-based brand equity for the Shariah-compliant tourism from the international Muslim tourist perspective in Malaysia. This model might aid concerned users to understand and measure the Shariah-compliant brand image and equity developed in the Muslim customers’ mind regarding quality from Islamic perspective, Islamic brand identity and personality, haram-halal, Makhru, and devotion to God. Fundamentally it is Islamic value based brand image and equity development concept which is different from a platform of building image and equity from the contemporary ethical marketing. Positive customer-based brand equity entices consumers to buy products or service and the vice versa. Shariah-compliant brand image is a different set of dimensions like brand equity as supported by Shariah-law, whereas in the conventional brand knowledge, favorableness is considered as an important dimension (Keller 2003); that is, only brand image as a main element of knowledge is conceptualized in this model because Islam does not priotize personal favorableness violating Shariah law. Different media channels (Traditional channel-based and Modern channel-based integrated Marketing communication) injecting Shariah-complaint message of tourism into International Muslim tourists based on Shariah-compliant tourism create Shariah-complaint consumer-based brand equity. Instruments appropriate for measuring customer-based brand equity are implied and, possible future research is discussed as well. American Scientific Publishers. 2017-09 Article PeerReviewed application/pdf en http://irep.iium.edu.my/59190/1/Customer%20based%20brand%20equity.pdf application/pdf en http://irep.iium.edu.my/59190/12/59190_Customer-Based%20Brand%20Equity%20Model%20for%20the%20Shariah-Compliant_article.pdf application/pdf en http://irep.iium.edu.my/59190/7/Customer-based%20brand%20equity%20model%20for%20the%20Shariah-compliant%20tourism%20a%20conceptual%20model%20from%20the%20Muslim%20tourists%27%20perspective.pdf Haque, A. K. M. Ahasanul and Ahmed, Faruk and Abdullah, Kalthom and Razali, Siti Salwani (2017) Customer-based brand equity model for the Shariah-compliant tourism: a conceptual model from the Muslim tourists’ perspective. Advanced Science Letters, 23 (9). pp. 8541-8546. ISSN 1936-6612 E-ISSN 1936-7317 (In Press) http://www.ingentaconnect.com/content/asp/asl/2017/00000023/00000009/art00099 10.1166/asl.2017.9925 |
| spellingShingle | HF5410 Marketing. Distribution of products Haque, A. K. M. Ahasanul Ahmed, Faruk Abdullah, Kalthom Razali, Siti Salwani Customer-based brand equity model for the Shariah-compliant tourism: a conceptual model from the Muslim tourists’ perspective |
| title | Customer-based brand equity model for the Shariah-compliant tourism: a conceptual model from the Muslim tourists’ perspective |
| title_full | Customer-based brand equity model for the Shariah-compliant tourism: a conceptual model from the Muslim tourists’ perspective |
| title_fullStr | Customer-based brand equity model for the Shariah-compliant tourism: a conceptual model from the Muslim tourists’ perspective |
| title_full_unstemmed | Customer-based brand equity model for the Shariah-compliant tourism: a conceptual model from the Muslim tourists’ perspective |
| title_short | Customer-based brand equity model for the Shariah-compliant tourism: a conceptual model from the Muslim tourists’ perspective |
| title_sort | customer-based brand equity model for the shariah-compliant tourism: a conceptual model from the muslim tourists’ perspective |
| topic | HF5410 Marketing. Distribution of products |
| url | http://irep.iium.edu.my/59190/ http://irep.iium.edu.my/59190/ http://irep.iium.edu.my/59190/ http://irep.iium.edu.my/59190/1/Customer%20based%20brand%20equity.pdf http://irep.iium.edu.my/59190/12/59190_Customer-Based%20Brand%20Equity%20Model%20for%20the%20Shariah-Compliant_article.pdf http://irep.iium.edu.my/59190/7/Customer-based%20brand%20equity%20model%20for%20the%20Shariah-compliant%20tourism%20a%20conceptual%20model%20from%20the%20Muslim%20tourists%27%20perspective.pdf |