Do marketing strategies have significant influence on usage of credit cards? empirical evidence from Malaysia

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Do marketing strategies have significant influence on usage of credit cards? empirical evidence from Malaysia

This study explores the impact of marketing strategies of credit card providers on credit card users in Malaysia. It investigates customers’ perception of credit card products, promotions, pricing and place strategies. Credit card usage patterns are observed in terms of card possession, usage frequ...

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Bibliographic Details
Main Authors:	Kassim, Salina, Hussin, Siti Rahayu
Format:	Article
Language:	English English
Published:	UPM Press 2016
Subjects:	HG179 Personal finance HG3691 Credit
Online Access:	http://irep.iium.edu.my/55533/ http://irep.iium.edu.my/55533/1/009%20Pertanika%20Siti%20Rahayu.pdf http://irep.iium.edu.my/55533/2/55533_do%20marketing%20strategies_SCOPUS.pdf

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