Understanding travel expenditure pattern using CHAID method: a study of domestic and international tourists in UNESCO world heritage city of Melaka, Malaysia.

Understanding travel expenditure pattern using CHAID method: a study of domestic and international tourists in UNESCO world heritage city of Melaka, Malaysia.

Tourism has long been known as a tool for economic development due to its capability and strength to provide economic sources from host destination. This study examined the tourists’ expenditure pattern in Melaka city. Diary record survey was conducted at three different groups of selected hotels ba...

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Bibliographic Details
Main Authors: Ab Rahman, Syakir Amir, Mohamed Osman, Mariana, Bachok, Syahriah, Ibrahim, Mansor
Format: Proceeding Paper
Language:English
Published: GATR Enterprise 2014
Subjects:
H Social Sciences (General)
Online Access:http://irep.iium.edu.my/52989/
http://irep.iium.edu.my/52989/1/understanding%20travel%20_complete.pdf

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