Netnography approach for UX research

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Netnography approach for UX research

This paper discusses on how netnography can be applied to gain an understanding on sensitive research topic in a high power distance culture. The study investigated the frustrations among practitioners in incorporating the User Experience Design (UXD) in software development process. Netnograph...

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Bibliographic Details
Main Authors:	Hussein, Idyawati, Mahmud, Murni, Md Noor, Nor Laila
Format:	Proceeding Paper
Language:	English English
Published:	ACM 2016
Subjects:	T10.5 Communication of technical information
Online Access:	http://irep.iium.edu.my/52761/ http://irep.iium.edu.my/52761/1/p120-hussein-Netnography.pdf http://irep.iium.edu.my/52761/7/52761_Netnography%20approach%20for%20UX%20research_SCOPUS.pdf

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