Multiple halal logos and Malays’ beliefs: a case of mixed signals

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Multiple halal logos and Malays’ beliefs: a case of mixed signals

The halal logo(s) issued by JAKIM tend to confuse consumers as they greatly lacked information about the genuine halal logo. This was found by conducting open ended, but structured interviews from 20 Malays and showing them 10 halal logos (9 original and 1 fake) to see whether they could recogniz...

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Bibliographic Details
Main Authors:	Aziz , Shafiq, Haque, A. K. M. Ahasanul, A, Omar
Format:	Article
Language:	English
Published:	Faculty of Food Science and Technology, Universiti Putra Malaysia 2015
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/44371/ http://irep.iium.edu.my/44371/1/Multiple_Halal_Logo_%28IFRJ%29_UPM_2015.pdf

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