Mobile technology and flipping book:
new marketing trends in IIUM Library

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Mobile technology and flipping book: new marketing trends in IIUM Library

This paper highlights the implementation of new marketing initiative at the Library of International Islamic University Malaysia. The Library has developed new service, a special collection on Muslim Scholar’s profile. There are 168 Muslim Scholars profile in printed poster format exhibited at th...

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Bibliographic Details
Main Authors:	Abd Samad, Zaharah, Razali, Leenawati
Format:	Proceeding Paper
Language:	English English English
Published:	2014
Subjects:	Z665 Library Science. Information Science ZA4050 Electronic information resources
Online Access:	http://irep.iium.edu.my/43153/ http://irep.iium.edu.my/43153/1/presenter_cert.pdf http://irep.iium.edu.my/43153/2/QR_code_%26_Flipping_Book_%28Full_article_2014%29.pdf http://irep.iium.edu.my/43153/6/acceptance_letter.pdf

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