Factors influencing the online book purchase behaviour: a conceptual map on Malaysian Muslim students

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Factors influencing the online book purchase behaviour: a conceptual map on Malaysian Muslim students

The purpose of the study is to assess the factors affecting online book purchase behavior among the Malaysian Muslim students. The study is conceptual in nature. It uses the extensive literature review to configure a conceptual map that influences Malaysian Muslim students’ online book purchase beha...

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Bibliographic Details
Main Authors:	Momen, Md Abdul, Haque, A. K. M. Ahasanul, Hossain , Dewan Mahboob, Sultana, Seyama
Format:	Proceeding Paper
Language:	English English
Published:	2014
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/39934/ http://irep.iium.edu.my/39934/1/Factor_Influencing_ICMIP_2_conference_2014.pdf http://irep.iium.edu.my/39934/4/ICMIP-2_2014_%28FULL_PROCEEDINGS%29.pdf

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