The roles of cues for assessing consumers perceived quality at the destination level
This study is conducted in exploring the relationship between intrinsic and extrinsic cues, and quality at the destination level of Cox’s Bazar in Bangladesh. A sample of 602 was used to identify relationships between cues and quality. Perceived intrinsic cue has been considered as formative cons...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
TextRoad Publication
2013
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/34489/ http://irep.iium.edu.my/34489/1/The_Roles_Of_Cues_For_Assessing_Consumers_Perceived_Quality_At_The_Destination_Level.pdf |
| _version_ | 1848780920133255168 |
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| author | Hossain, Enayet Quaddus, Mohammed Haque, A. K. M. Ahasanul |
| author_facet | Hossain, Enayet Quaddus, Mohammed Haque, A. K. M. Ahasanul |
| author_sort | Hossain, Enayet |
| building | IIUM Repository |
| collection | Online Access |
| description | This study is conducted in exploring the relationship between intrinsic and extrinsic cues, and quality
at the destination level of Cox’s Bazar in Bangladesh. A sample of 602 was used to identify relationships
between cues and quality. Perceived intrinsic cue
has been considered as formative construct whereas extrinsic cues are considered as reflective constructs. Partial Least Square (PLS) based Structure Equation Modeling (SEM)analysis reveals that both cues have
positive impacts on perceived quality. The principle guideline of this study is to support destination operators
in tourism planning and development. It will assist for successful business operation and long -term sustainability of the tourism destination. Theoretically, this study contributes to enhancing the causal relationship
s between cues and quality which have yet to be included in
the tourism literature. Limitations of the study are discussed including future research direction.
|
| first_indexed | 2025-11-14T15:41:20Z |
| format | Article |
| id | iium-34489 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T15:41:20Z |
| publishDate | 2013 |
| publisher | TextRoad Publication |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-344892014-01-19T09:41:47Z http://irep.iium.edu.my/34489/ The roles of cues for assessing consumers perceived quality at the destination level Hossain, Enayet Quaddus, Mohammed Haque, A. K. M. Ahasanul HF5001 Business. Business Administration HF5549 Personnel management This study is conducted in exploring the relationship between intrinsic and extrinsic cues, and quality at the destination level of Cox’s Bazar in Bangladesh. A sample of 602 was used to identify relationships between cues and quality. Perceived intrinsic cue has been considered as formative construct whereas extrinsic cues are considered as reflective constructs. Partial Least Square (PLS) based Structure Equation Modeling (SEM)analysis reveals that both cues have positive impacts on perceived quality. The principle guideline of this study is to support destination operators in tourism planning and development. It will assist for successful business operation and long -term sustainability of the tourism destination. Theoretically, this study contributes to enhancing the causal relationship s between cues and quality which have yet to be included in the tourism literature. Limitations of the study are discussed including future research direction. TextRoad Publication 2013 Article PeerReviewed application/pdf en http://irep.iium.edu.my/34489/1/The_Roles_Of_Cues_For_Assessing_Consumers_Perceived_Quality_At_The_Destination_Level.pdf Hossain, Enayet and Quaddus, Mohammed and Haque, A. K. M. Ahasanul (2013) The roles of cues for assessing consumers perceived quality at the destination level. Journal of Basic and Applied Scientific Research, 3 (1). pp. 1133-1141. ISSN 2090-424x (O), 2090-4304 (P) |
| spellingShingle | HF5001 Business. Business Administration HF5549 Personnel management Hossain, Enayet Quaddus, Mohammed Haque, A. K. M. Ahasanul The roles of cues for assessing consumers perceived quality at the destination level |
| title | The roles of cues for assessing consumers perceived quality at the destination level |
| title_full | The roles of cues for assessing consumers perceived quality at the destination level |
| title_fullStr | The roles of cues for assessing consumers perceived quality at the destination level |
| title_full_unstemmed | The roles of cues for assessing consumers perceived quality at the destination level |
| title_short | The roles of cues for assessing consumers perceived quality at the destination level |
| title_sort | roles of cues for assessing consumers perceived quality at the destination level |
| topic | HF5001 Business. Business Administration HF5549 Personnel management |
| url | http://irep.iium.edu.my/34489/ http://irep.iium.edu.my/34489/1/The_Roles_Of_Cues_For_Assessing_Consumers_Perceived_Quality_At_The_Destination_Level.pdf |