The usage of social network as a marketing tool: Malaysian Muslim consumers’ perspective

The usage of social network as a marketing tool: Malaysian Muslim consumers’ perspective

The purpose of this study was to explore the buyer’ s opinion of using social networks as a marketing tool towards purchasing goods through onl ine in Malaysia. A total of 300 questionnaires were distributed to collect data. 27 8 valid questionnaires were received and used for further statisti...

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Bibliographic Details
Main Authors: Sarwar, Abdullah Al-Mamun, Haque, A. K. M. Ahasanul, Yasmin, Farzana
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2013
Subjects:
HF5001 Business. Business Administration
Online Access:http://irep.iium.edu.my/34475/
http://irep.iium.edu.my/34475/1/The_Usage_of_Social_Network_as_a_Marketing_Tool_Malaysian_Muslim_Consumers%E2%80%99_Perspective.pdf

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