Malaysian users’ perception towards facebook as a social networking site
Social network sites constitute a rapidly growing phenomenon. Thus, understanding users perception toward social network sites become essential. Realizing this present needs, this study strives to determine the user’s perception towards Facebook in Malaysia. This paper commences by examining t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2013
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/34474/ http://irep.iium.edu.my/34474/1/Malaysian_Users%E2%80%99_Perception_towards_Facebook_as_a_Social_Networking_Site.pdf |
| _version_ | 1848780916124549120 |
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| author | Haque, A. K. M. Ahasanul Sarwar, Abdullah Al-Mamun Yasmin, Farzana |
| author_facet | Haque, A. K. M. Ahasanul Sarwar, Abdullah Al-Mamun Yasmin, Farzana |
| author_sort | Haque, A. K. M. Ahasanul |
| building | IIUM Repository |
| collection | Online Access |
| description | Social network sites constitute a rapidly growing phenomenon. Thus, understanding users
perception toward social network sites become essential. Realizing this present needs, this
study strives to determine the user’s perception towards Facebook in Malaysia. This paper
commences by examining the relevance of the privacy, features, sharing social information, and
accessibility provided by the social network sites. A self-administered questionnaire survey was
conducted. A convenience sampling method was employed to collect data. A total of 206
questionnaires were found valid out of total 250 distributed questionnaires. Results indicate
that there is a positive perception of Facebook in Malaysia exists because of easy accessibility
and variety of features. However, Facebook still needs to improve the privacy system to protect
the sharing social information by the users to make the Facebook more acceptable for the users
in Malaysia.
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| first_indexed | 2025-11-14T15:41:16Z |
| format | Article |
| id | iium-34474 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T15:41:16Z |
| publishDate | 2013 |
| publisher | Human Resource Management Academic Research Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-344742014-07-14T04:23:59Z http://irep.iium.edu.my/34474/ Malaysian users’ perception towards facebook as a social networking site Haque, A. K. M. Ahasanul Sarwar, Abdullah Al-Mamun Yasmin, Farzana HF5001 Business. Business Administration Social network sites constitute a rapidly growing phenomenon. Thus, understanding users perception toward social network sites become essential. Realizing this present needs, this study strives to determine the user’s perception towards Facebook in Malaysia. This paper commences by examining the relevance of the privacy, features, sharing social information, and accessibility provided by the social network sites. A self-administered questionnaire survey was conducted. A convenience sampling method was employed to collect data. A total of 206 questionnaires were found valid out of total 250 distributed questionnaires. Results indicate that there is a positive perception of Facebook in Malaysia exists because of easy accessibility and variety of features. However, Facebook still needs to improve the privacy system to protect the sharing social information by the users to make the Facebook more acceptable for the users in Malaysia. Human Resource Management Academic Research Society 2013-01 Article PeerReviewed application/pdf en http://irep.iium.edu.my/34474/1/Malaysian_Users%E2%80%99_Perception_towards_Facebook_as_a_Social_Networking_Site.pdf Haque, A. K. M. Ahasanul and Sarwar, Abdullah Al-Mamun and Yasmin, Farzana (2013) Malaysian users’ perception towards facebook as a social networking site. International Journal of Academic Research in Business and Social Sciences, 3 (1). pp. 119-129. ISSN 2222-6990 http://www.hrmars.com/admin/pics/1415.pdf |
| spellingShingle | HF5001 Business. Business Administration Haque, A. K. M. Ahasanul Sarwar, Abdullah Al-Mamun Yasmin, Farzana Malaysian users’ perception towards facebook as a social networking site |
| title | Malaysian users’ perception towards facebook as a social networking site |
| title_full | Malaysian users’ perception towards facebook as a social networking site |
| title_fullStr | Malaysian users’ perception towards facebook as a social networking site |
| title_full_unstemmed | Malaysian users’ perception towards facebook as a social networking site |
| title_short | Malaysian users’ perception towards facebook as a social networking site |
| title_sort | malaysian users’ perception towards facebook as a social networking site |
| topic | HF5001 Business. Business Administration |
| url | http://irep.iium.edu.my/34474/ http://irep.iium.edu.my/34474/ http://irep.iium.edu.my/34474/1/Malaysian_Users%E2%80%99_Perception_towards_Facebook_as_a_Social_Networking_Site.pdf |