Moving toward e-business: customer relationship management alignment in Malaysian small business

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Moving toward e-business: customer relationship management alignment in Malaysian small business

The study proposes a research model on customer relationship management (CRM) alignment and investigates the impact of alignment on performance. A total of 300 survey questionnaires were distributed to business owners of small and medium enterprises in Malaysia; 226 were used for analysis. From rese...

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Bibliographic Details
Main Authors:	Mohamed, Norshidah, Mahmud, Murni, Ahlan, Abdul Rahman, Hussein, Ramlah, Abdul Karim, Nor Shahriza, Aditiawarman, Umar
Format:	Article
Language:	English
Published:	The Social Sciences Reserach Society 2013
Subjects:	T Technology (General) T58.6 Management information systems
Online Access:	http://irep.iium.edu.my/32108/ http://irep.iium.edu.my/32108/1/Norshidah_Mohamed.pdf

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