Consumers’ perception in possessing trendy mobile phones
This research is conducted to assess the relationship between the behaviour in, and the reasons for possessing trendy mobile phones among university’s consumers. Using stratified random sampling, a total of 69 participants was selected from both staff (academic and non academic) and students (local...
| Main Authors: | , , , , |
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| Format: | Proceeding Paper |
| Language: | English English English |
| Published: |
2007
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/30108/ http://irep.iium.edu.my/30108/1/Mansor_et_al_2007_CONSUMERS%E2%80%99_PERCEPTION_IN_POSSESSING_TRENDY_MOBILE_PHONES.pdf http://irep.iium.edu.my/30108/4/Mansor_et_al_2007_Mobile_Brochure.pdf http://irep.iium.edu.my/30108/5/Mansor_et_al_2007_Mobile_Panel.pdf |
| _version_ | 1848780244159299584 |
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| author | Mansor, Farida Pasha Ali Amran, Ila Norsalida Abu Bakar, Mohamad Azhari Abd Hamid, Mohd Syakir Mohd. Mahudin, Nor Diana |
| author_facet | Mansor, Farida Pasha Ali Amran, Ila Norsalida Abu Bakar, Mohamad Azhari Abd Hamid, Mohd Syakir Mohd. Mahudin, Nor Diana |
| author_sort | Mansor, Farida Pasha |
| building | IIUM Repository |
| collection | Online Access |
| description | This research is conducted to assess the relationship between the behaviour in, and the reasons for possessing trendy mobile phones among university’s consumers. Using stratified random sampling, a total of 69 participants was selected from both staff (academic and non academic) and students (local and international). A self-administered questionnaire with Cronbach’s alpha of 0.87 was used for data collection. The findings supported the hypothesis that university’s consumers are highly interested in possessing trendy mobile phones due to self-satisfaction, social acceptance, and prestige. Further analyses however failed to obtain any significant differences between perceptions of university staff with that of students’ in terms of their perception in possessing trendy mobile phones. The implications of this study on designs and preferred choices of consumers are discussed. |
| first_indexed | 2025-11-14T15:30:35Z |
| format | Proceeding Paper |
| id | iium-30108 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English English |
| last_indexed | 2025-11-14T15:30:35Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-301082013-09-26T08:11:36Z http://irep.iium.edu.my/30108/ Consumers’ perception in possessing trendy mobile phones Mansor, Farida Pasha Ali Amran, Ila Norsalida Abu Bakar, Mohamad Azhari Abd Hamid, Mohd Syakir Mohd. Mahudin, Nor Diana BF511 Affection. Feeling. Emotion BF636 Applied psychology This research is conducted to assess the relationship between the behaviour in, and the reasons for possessing trendy mobile phones among university’s consumers. Using stratified random sampling, a total of 69 participants was selected from both staff (academic and non academic) and students (local and international). A self-administered questionnaire with Cronbach’s alpha of 0.87 was used for data collection. The findings supported the hypothesis that university’s consumers are highly interested in possessing trendy mobile phones due to self-satisfaction, social acceptance, and prestige. Further analyses however failed to obtain any significant differences between perceptions of university staff with that of students’ in terms of their perception in possessing trendy mobile phones. The implications of this study on designs and preferred choices of consumers are discussed. 2007 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/30108/1/Mansor_et_al_2007_CONSUMERS%E2%80%99_PERCEPTION_IN_POSSESSING_TRENDY_MOBILE_PHONES.pdf application/pdf en http://irep.iium.edu.my/30108/4/Mansor_et_al_2007_Mobile_Brochure.pdf application/pdf en http://irep.iium.edu.my/30108/5/Mansor_et_al_2007_Mobile_Panel.pdf Mansor, Farida Pasha and Ali Amran, Ila Norsalida and Abu Bakar, Mohamad Azhari and Abd Hamid, Mohd Syakir and Mohd. Mahudin, Nor Diana (2007) Consumers’ perception in possessing trendy mobile phones. In: 1st Asia Pasific Regional Mobile Learning and Edutainment Conference 2007, 7-9 August 2007, Kuala Lumpur, Malaysia. |
| spellingShingle | BF511 Affection. Feeling. Emotion BF636 Applied psychology Mansor, Farida Pasha Ali Amran, Ila Norsalida Abu Bakar, Mohamad Azhari Abd Hamid, Mohd Syakir Mohd. Mahudin, Nor Diana Consumers’ perception in possessing trendy mobile phones |
| title | Consumers’ perception in possessing trendy mobile phones |
| title_full | Consumers’ perception in possessing trendy mobile phones |
| title_fullStr | Consumers’ perception in possessing trendy mobile phones |
| title_full_unstemmed | Consumers’ perception in possessing trendy mobile phones |
| title_short | Consumers’ perception in possessing trendy mobile phones |
| title_sort | consumers’ perception in possessing trendy mobile phones |
| topic | BF511 Affection. Feeling. Emotion BF636 Applied psychology |
| url | http://irep.iium.edu.my/30108/ http://irep.iium.edu.my/30108/1/Mansor_et_al_2007_CONSUMERS%E2%80%99_PERCEPTION_IN_POSSESSING_TRENDY_MOBILE_PHONES.pdf http://irep.iium.edu.my/30108/4/Mansor_et_al_2007_Mobile_Brochure.pdf http://irep.iium.edu.my/30108/5/Mansor_et_al_2007_Mobile_Panel.pdf |