Consumers’ perception in possessing trendy mobile phones
This research is conducted to assess the relationship between the behaviour in, and the reasons for possessing trendy mobile phones among university’s consumers. Using stratified random sampling, a total of 69 participants was selected from both staff (academic and non academic) and students (local...
| Main Authors: | , , , , |
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| Format: | Proceeding Paper |
| Language: | English English English |
| Published: |
2007
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/30108/ http://irep.iium.edu.my/30108/1/Mansor_et_al_2007_CONSUMERS%E2%80%99_PERCEPTION_IN_POSSESSING_TRENDY_MOBILE_PHONES.pdf http://irep.iium.edu.my/30108/4/Mansor_et_al_2007_Mobile_Brochure.pdf http://irep.iium.edu.my/30108/5/Mansor_et_al_2007_Mobile_Panel.pdf |