Its been done before: An archaeological perspective on international marketing

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Its been done before: An archaeological perspective on international marketing

A commonly held belief is that the concept of global marketing is a post World War II phenomenon. However, closer examinations of archaeological artefacts within the Great Zimbabwe Empire suggests otherwise and provide evidence of a complex prehistoric society engaged in an international trade netwo...

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Bibliographic Details
Main Authors:	Fish, Warren, Pitt, Leyland, Napoli, Julie, De Bussy, Nigel, Dix, Steve
Format:	Conference Paper
Published:	Massey University 2001
Online Access:	http://hdl.handle.net/20.500.11937/9992

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