Its been done before: An archaeological perspective on international marketing
A commonly held belief is that the concept of global marketing is a post World War II phenomenon. However, closer examinations of archaeological artefacts within the Great Zimbabwe Empire suggests otherwise and provide evidence of a complex prehistoric society engaged in an international trade netwo...
| Main Authors: | , , , , |
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| Format: | Conference Paper |
| Published: |
Massey University
2001
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| Online Access: | http://hdl.handle.net/20.500.11937/9992 |