Its been done before: An archaeological perspective on international marketing
A commonly held belief is that the concept of global marketing is a post World War II phenomenon. However, closer examinations of archaeological artefacts within the Great Zimbabwe Empire suggests otherwise and provide evidence of a complex prehistoric society engaged in an international trade netwo...
| Main Authors: | , , , , |
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| Format: | Conference Paper |
| Published: |
Massey University
2001
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| Online Access: | http://hdl.handle.net/20.500.11937/9992 |
| _version_ | 1848746135063101440 |
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| author | Fish, Warren Pitt, Leyland Napoli, Julie De Bussy, Nigel Dix, Steve |
| author_facet | Fish, Warren Pitt, Leyland Napoli, Julie De Bussy, Nigel Dix, Steve |
| author_sort | Fish, Warren |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | A commonly held belief is that the concept of global marketing is a post World War II phenomenon. However, closer examinations of archaeological artefacts within the Great Zimbabwe Empire suggests otherwise and provide evidence of a complex prehistoric society engaged in an international trade network. International trade involving Great Zimbabwe, Europe and Asia flourished for about 200 years, with glass beads, porcelain, ceramics being traded for gold, tin, slaves, rhino horn, ivory and carnivore pelts. As the level of trade increased, so too did the prosperity of local people, which was directly responsible for the rise of class-based societies in Southern Africa. Many of these activities, and subsequent effects on the social system within this society, draw strong parallels with current marketing practices, ideas and philosophies. |
| first_indexed | 2025-11-14T06:28:26Z |
| format | Conference Paper |
| id | curtin-20.500.11937-9992 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:28:26Z |
| publishDate | 2001 |
| publisher | Massey University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-99922017-03-08T13:31:52Z Its been done before: An archaeological perspective on international marketing Fish, Warren Pitt, Leyland Napoli, Julie De Bussy, Nigel Dix, Steve A commonly held belief is that the concept of global marketing is a post World War II phenomenon. However, closer examinations of archaeological artefacts within the Great Zimbabwe Empire suggests otherwise and provide evidence of a complex prehistoric society engaged in an international trade network. International trade involving Great Zimbabwe, Europe and Asia flourished for about 200 years, with glass beads, porcelain, ceramics being traded for gold, tin, slaves, rhino horn, ivory and carnivore pelts. As the level of trade increased, so too did the prosperity of local people, which was directly responsible for the rise of class-based societies in Southern Africa. Many of these activities, and subsequent effects on the social system within this society, draw strong parallels with current marketing practices, ideas and philosophies. 2001 Conference Paper http://hdl.handle.net/20.500.11937/9992 Massey University fulltext |
| spellingShingle | Fish, Warren Pitt, Leyland Napoli, Julie De Bussy, Nigel Dix, Steve Its been done before: An archaeological perspective on international marketing |
| title | Its been done before: An archaeological perspective on international marketing |
| title_full | Its been done before: An archaeological perspective on international marketing |
| title_fullStr | Its been done before: An archaeological perspective on international marketing |
| title_full_unstemmed | Its been done before: An archaeological perspective on international marketing |
| title_short | Its been done before: An archaeological perspective on international marketing |
| title_sort | its been done before: an archaeological perspective on international marketing |
| url | http://hdl.handle.net/20.500.11937/9992 |