Refurnishing the Grunig Edifice: Strategic Public Relations Management, Strategic Communication and Organizational Leadership

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Refurnishing the Grunig Edifice: Strategic Public Relations Management, Strategic Communication and Organizational Leadership

This chapter discusses the formidable challenge identified by James E. Grunig in 2006 of institutionalizing strategic public relations as a bridging rather than a buffering activity, so that strategic public relations management becomes standard in most organizations and most people think of public...

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Bibliographic Details
Main Author:	De Bussy, Nigel
Format:	Book Chapter
Published:	Routledge 2013
Online Access:	http://hdl.handle.net/20.500.11937/9972

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