Refurnishing the Grunig Edifice: Strategic Public Relations Management, Strategic Communication and Organizational Leadership
This chapter discusses the formidable challenge identified by James E. Grunig in 2006 of institutionalizing strategic public relations as a bridging rather than a buffering activity, so that strategic public relations management becomes standard in most organizations and most people think of public...
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| Format: | Book Chapter |
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Routledge
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/9972 |