Critical Success Factors of International Franchising: Case Studies of Foreign Franchisors in Asia

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Critical Success Factors of International Franchising: Case Studies of Foreign Franchisors in Asia

A multiple case study of four foreign franchisors was conducted in 2000 to study the critical success factors of international franchising in East Asia. The four franchisors were chosen because they possess different international franchising capabilities and are at varying levels of internationalis...

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Bibliographic Details
Main Author:	Choo, Stephen
Format:	Thesis
Language:	English
Published:	Curtin University 2001
Subjects:	case studies international Asia success franchising
Online Access:	http://hdl.handle.net/20.500.11937/985

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