Critical Success Factors of International Franchising: Case Studies of Foreign Franchisors in Asia
A multiple case study of four foreign franchisors was conducted in 2000 to study the critical success factors of international franchising in East Asia. The four franchisors were chosen because they possess different international franchising capabilities and are at varying levels of internationalis...
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| Format: | Thesis |
| Language: | English |
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Curtin University
2001
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| Online Access: | http://hdl.handle.net/20.500.11937/985 |