Critical Success Factors of International Franchising: Case Studies of Foreign Franchisors in Asia
A multiple case study of four foreign franchisors was conducted in 2000 to study the critical success factors of international franchising in East Asia. The four franchisors were chosen because they possess different international franchising capabilities and are at varying levels of internationalis...
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| Format: | Thesis |
| Language: | English |
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Curtin University
2001
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| Online Access: | http://hdl.handle.net/20.500.11937/985 |
| _version_ | 1848743538387320832 |
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| author | Choo, Stephen |
| author_facet | Choo, Stephen |
| author_sort | Choo, Stephen |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | A multiple case study of four foreign franchisors was conducted in 2000 to study the critical success factors of international franchising in East Asia. The four franchisors were chosen because they possess different international franchising capabilities and are at varying levels of internationalisation. This study provides a useful insight into how a foreign franchisor should approach and compete successfully in East Asia. Firstly, the research provides a conceptual model, which displays the six key categories and success factors for international franchising in East Asia. The study has made a significant contribution in identifying two new categories that have mostly been neglected by researchers in international franchising. Secondly, the study reveals a unique form of master franchising that is being practiced in East Asia. Thirdly, the effective management of Asian partners is found to begin with recruiting the right partners with the desired characteristics and subsequently developing a long-term mutually beneficial working relationship with the partners. Finally, successful franchisors were found to believe strongly in the power of branding and niche marketing in East Asia. |
| first_indexed | 2025-11-14T05:47:10Z |
| format | Thesis |
| id | curtin-20.500.11937-985 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T05:47:10Z |
| publishDate | 2001 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-9852017-02-20T06:42:17Z Critical Success Factors of International Franchising: Case Studies of Foreign Franchisors in Asia Choo, Stephen case studies international Asia success franchising A multiple case study of four foreign franchisors was conducted in 2000 to study the critical success factors of international franchising in East Asia. The four franchisors were chosen because they possess different international franchising capabilities and are at varying levels of internationalisation. This study provides a useful insight into how a foreign franchisor should approach and compete successfully in East Asia. Firstly, the research provides a conceptual model, which displays the six key categories and success factors for international franchising in East Asia. The study has made a significant contribution in identifying two new categories that have mostly been neglected by researchers in international franchising. Secondly, the study reveals a unique form of master franchising that is being practiced in East Asia. Thirdly, the effective management of Asian partners is found to begin with recruiting the right partners with the desired characteristics and subsequently developing a long-term mutually beneficial working relationship with the partners. Finally, successful franchisors were found to believe strongly in the power of branding and niche marketing in East Asia. 2001 Thesis http://hdl.handle.net/20.500.11937/985 en Curtin University fulltext |
| spellingShingle | case studies international Asia success franchising Choo, Stephen Critical Success Factors of International Franchising: Case Studies of Foreign Franchisors in Asia |
| title | Critical Success Factors of International Franchising: Case Studies of Foreign Franchisors in Asia |
| title_full | Critical Success Factors of International Franchising: Case Studies of Foreign Franchisors in Asia |
| title_fullStr | Critical Success Factors of International Franchising: Case Studies of Foreign Franchisors in Asia |
| title_full_unstemmed | Critical Success Factors of International Franchising: Case Studies of Foreign Franchisors in Asia |
| title_short | Critical Success Factors of International Franchising: Case Studies of Foreign Franchisors in Asia |
| title_sort | critical success factors of international franchising: case studies of foreign franchisors in asia |
| topic | case studies international Asia success franchising |
| url | http://hdl.handle.net/20.500.11937/985 |