Exploring the use of strategic influencer leadership (SIL) in health communication: a cross-cultural, multi–case study

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Exploring the use of strategic influencer leadership (SIL) in health communication: a cross-cultural, multi–case study

Access to health care information is a basic human right. Influencers can help make health messaging more effective, but a focus on social media metrics may weaken their impact. Drawing on insights from three different, previously largely under-explored cultural contexts, we propose a return to the...

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Bibliographic Details
Main Authors:	Wolf, Katharina, Archer, Catherine, Assegaff, Syafiq, Nalloor, Joseph
Format:	Journal Article
Published:	Emerald 2025
Subjects:	influencer health communication strategic communication leadership social media influence
Online Access:	http://hdl.handle.net/20.500.11937/97901

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