Exploring the use of strategic influencer leadership (SIL) in health communication: a cross-cultural, multi–case study
Access to health care information is a basic human right. Influencers can help make health messaging more effective, but a focus on social media metrics may weaken their impact. Drawing on insights from three different, previously largely under-explored cultural contexts, we propose a return to the...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Emerald
2025
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/97901 |