Exploring the use of strategic influencer leadership (SIL) in health communication: a cross-cultural, multi–case study
Access to health care information is a basic human right. Influencers can help make health messaging more effective, but a focus on social media metrics may weaken their impact. Drawing on insights from three different, previously largely under-explored cultural contexts, we propose a return to the...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Emerald
2025
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/97901 |
| _version_ | 1848766333690314752 |
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| author | Wolf, Katharina Archer, Catherine Assegaff, Syafiq Nalloor, Joseph |
| author_facet | Wolf, Katharina Archer, Catherine Assegaff, Syafiq Nalloor, Joseph |
| author_sort | Wolf, Katharina |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Access to health care information is a basic human right. Influencers can help make health messaging more effective, but a focus on social media metrics may weaken their impact. Drawing on insights from three different, previously largely under-explored cultural contexts, we propose a return to the traditional understanding of strategic influence and introduce the concept of Strategic Influencer Leadership (SIL), an approach that prioritises credibility, cultural relevance and trust to ensure equitable access to vital health information. |
| first_indexed | 2025-11-14T11:49:29Z |
| format | Journal Article |
| id | curtin-20.500.11937-97901 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:49:29Z |
| publishDate | 2025 |
| publisher | Emerald |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-979012025-07-22T06:24:26Z Exploring the use of strategic influencer leadership (SIL) in health communication: a cross-cultural, multi–case study Wolf, Katharina Archer, Catherine Assegaff, Syafiq Nalloor, Joseph influencer health communication strategic communication leadership social media influence Access to health care information is a basic human right. Influencers can help make health messaging more effective, but a focus on social media metrics may weaken their impact. Drawing on insights from three different, previously largely under-explored cultural contexts, we propose a return to the traditional understanding of strategic influence and introduce the concept of Strategic Influencer Leadership (SIL), an approach that prioritises credibility, cultural relevance and trust to ensure equitable access to vital health information. 2025 Journal Article http://hdl.handle.net/20.500.11937/97901 Emerald fulltext |
| spellingShingle | influencer health communication strategic communication leadership social media influence Wolf, Katharina Archer, Catherine Assegaff, Syafiq Nalloor, Joseph Exploring the use of strategic influencer leadership (SIL) in health communication: a cross-cultural, multi–case study |
| title | Exploring the use of strategic influencer leadership (SIL) in health communication: a cross-cultural, multi–case study |
| title_full | Exploring the use of strategic influencer leadership (SIL) in health communication: a cross-cultural, multi–case study |
| title_fullStr | Exploring the use of strategic influencer leadership (SIL) in health communication: a cross-cultural, multi–case study |
| title_full_unstemmed | Exploring the use of strategic influencer leadership (SIL) in health communication: a cross-cultural, multi–case study |
| title_short | Exploring the use of strategic influencer leadership (SIL) in health communication: a cross-cultural, multi–case study |
| title_sort | exploring the use of strategic influencer leadership (sil) in health communication: a cross-cultural, multi–case study |
| topic | influencer health communication strategic communication leadership social media influence |
| url | http://hdl.handle.net/20.500.11937/97901 |