A Framework for the Wellness Destination Image of Malaysia
The thesis presents a qualitative study of the wellness destination image of Malaysia and the destination attributes shaping it. A framework for wellness destination image is developed in the context of Malaysia, supporting the Sustainable Development Goal 3 (Good Health and Well-Being) and the Nati...
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| Format: | Thesis |
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Curtin University
2024
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| Online Access: | http://hdl.handle.net/20.500.11937/97233 |