Narrative Transportation's Role in Shaping Travel Intentions: A Study on Persuasiveness and Net Zero Commitments

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Narrative Transportation's Role in Shaping Travel Intentions: A Study on Persuasiveness and Net Zero Commitments

This thesis investigates the role of narrative transportation in shaping travel intentions, with a focus on persuasiveness and net-zero commitments. The study addresses the problem of ineffective marketing strategies for cultural heritage destinations in Malaysia, which face challenges in promoting...

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Bibliographic Details
Main Author:	Chang, Chee Heng
Format:	Thesis
Published:	Curtin University 2025
Online Access:	http://hdl.handle.net/20.500.11937/97133

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