Narrative Transportation's Role in Shaping Travel Intentions: A Study on Persuasiveness and Net Zero Commitments
This thesis investigates the role of narrative transportation in shaping travel intentions, with a focus on persuasiveness and net-zero commitments. The study addresses the problem of ineffective marketing strategies for cultural heritage destinations in Malaysia, which face challenges in promoting...
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| Format: | Thesis |
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Curtin University
2025
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| Online Access: | http://hdl.handle.net/20.500.11937/97133 |