Narrative Transportation's Role in Shaping Travel Intentions: A Study on Persuasiveness and Net Zero Commitments
This thesis investigates the role of narrative transportation in shaping travel intentions, with a focus on persuasiveness and net-zero commitments. The study addresses the problem of ineffective marketing strategies for cultural heritage destinations in Malaysia, which face challenges in promoting...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
Curtin University
2025
|
| Online Access: | http://hdl.handle.net/20.500.11937/97133 |
| _version_ | 1848766226127388672 |
|---|---|
| author | Chang, Chee Heng |
| author_facet | Chang, Chee Heng |
| author_sort | Chang, Chee Heng |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This thesis investigates the role of narrative transportation in shaping travel intentions, with a focus on persuasiveness and net-zero commitments. The study addresses the problem of ineffective marketing strategies for cultural heritage destinations in Malaysia, which face challenges in promoting lesser-known cultural heritage sites. This research contributes to the practical by developing a comprehensive conceptual framework, serving as guidelines for destination marketing organisations to implement digital storytelling effectively. |
| first_indexed | 2025-11-14T11:47:46Z |
| format | Thesis |
| id | curtin-20.500.11937-97133 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:47:46Z |
| publishDate | 2025 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-971332025-02-14T06:15:56Z Narrative Transportation's Role in Shaping Travel Intentions: A Study on Persuasiveness and Net Zero Commitments Chang, Chee Heng This thesis investigates the role of narrative transportation in shaping travel intentions, with a focus on persuasiveness and net-zero commitments. The study addresses the problem of ineffective marketing strategies for cultural heritage destinations in Malaysia, which face challenges in promoting lesser-known cultural heritage sites. This research contributes to the practical by developing a comprehensive conceptual framework, serving as guidelines for destination marketing organisations to implement digital storytelling effectively. 2025 Thesis http://hdl.handle.net/20.500.11937/97133 Curtin University restricted |
| spellingShingle | Chang, Chee Heng Narrative Transportation's Role in Shaping Travel Intentions: A Study on Persuasiveness and Net Zero Commitments |
| title | Narrative Transportation's Role in Shaping Travel Intentions: A Study on Persuasiveness and Net Zero Commitments |
| title_full | Narrative Transportation's Role in Shaping Travel Intentions: A Study on Persuasiveness and Net Zero Commitments |
| title_fullStr | Narrative Transportation's Role in Shaping Travel Intentions: A Study on Persuasiveness and Net Zero Commitments |
| title_full_unstemmed | Narrative Transportation's Role in Shaping Travel Intentions: A Study on Persuasiveness and Net Zero Commitments |
| title_short | Narrative Transportation's Role in Shaping Travel Intentions: A Study on Persuasiveness and Net Zero Commitments |
| title_sort | narrative transportation's role in shaping travel intentions: a study on persuasiveness and net zero commitments |
| url | http://hdl.handle.net/20.500.11937/97133 |