Narrative Transportation's Role in Shaping Travel Intentions: A Study on Persuasiveness and Net Zero Commitments
This thesis investigates the role of narrative transportation in shaping travel intentions, with a focus on persuasiveness and net-zero commitments. The study addresses the problem of ineffective marketing strategies for cultural heritage destinations in Malaysia, which face challenges in promoting...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
Curtin University
2025
|
| Online Access: | http://hdl.handle.net/20.500.11937/97133 |
| Summary: | This thesis investigates the role of narrative transportation in shaping travel intentions, with a focus on persuasiveness and net-zero commitments. The study addresses the problem of ineffective marketing strategies for cultural heritage destinations in Malaysia, which face challenges in promoting lesser-known cultural heritage sites. This research contributes to the practical by developing a comprehensive conceptual framework, serving as guidelines for destination marketing organisations to implement digital storytelling effectively. |
|---|