Conceptualising the customer Off-premise Dining Experience (OPDineX) scale: A focus on O2O Third-party Food Delivery Services
This thesis developed an off-premise dining experience (OPDineX) scale by applying a mixed methods approach in identifying salient attributes of the customer journey in third-party food delivery services. The developed scale evaluates their effects on customer satisfaction and repurchase intentions...
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| Format: | Thesis |
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Curtin University
2024
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| Online Access: | http://hdl.handle.net/20.500.11937/97082 |
| _version_ | 1848766219375607808 |
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| author | Say, Anthony Kin Tong |
| author_facet | Say, Anthony Kin Tong |
| author_sort | Say, Anthony Kin Tong |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This thesis developed an off-premise dining experience (OPDineX) scale by applying a mixed methods approach in identifying salient attributes of the customer journey in third-party food delivery services. The developed scale evaluates their effects on customer satisfaction and repurchase intentions in Singapore and Australia. In addition, it identifies crucial customer segments and market-specific drivers, offers insights for enhancing customer loyalty, and strategically positions businesses in the competitive food delivery landscape. |
| first_indexed | 2025-11-14T11:47:40Z |
| format | Thesis |
| id | curtin-20.500.11937-97082 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:47:40Z |
| publishDate | 2024 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-970822025-02-11T04:31:08Z Conceptualising the customer Off-premise Dining Experience (OPDineX) scale: A focus on O2O Third-party Food Delivery Services Say, Anthony Kin Tong This thesis developed an off-premise dining experience (OPDineX) scale by applying a mixed methods approach in identifying salient attributes of the customer journey in third-party food delivery services. The developed scale evaluates their effects on customer satisfaction and repurchase intentions in Singapore and Australia. In addition, it identifies crucial customer segments and market-specific drivers, offers insights for enhancing customer loyalty, and strategically positions businesses in the competitive food delivery landscape. 2024 Thesis http://hdl.handle.net/20.500.11937/97082 Curtin University restricted |
| spellingShingle | Say, Anthony Kin Tong Conceptualising the customer Off-premise Dining Experience (OPDineX) scale: A focus on O2O Third-party Food Delivery Services |
| title | Conceptualising the customer Off-premise Dining Experience (OPDineX) scale: A focus on O2O Third-party Food Delivery Services |
| title_full | Conceptualising the customer Off-premise Dining Experience (OPDineX) scale: A focus on O2O Third-party Food Delivery Services |
| title_fullStr | Conceptualising the customer Off-premise Dining Experience (OPDineX) scale: A focus on O2O Third-party Food Delivery Services |
| title_full_unstemmed | Conceptualising the customer Off-premise Dining Experience (OPDineX) scale: A focus on O2O Third-party Food Delivery Services |
| title_short | Conceptualising the customer Off-premise Dining Experience (OPDineX) scale: A focus on O2O Third-party Food Delivery Services |
| title_sort | conceptualising the customer off-premise dining experience (opdinex) scale: a focus on o2o third-party food delivery services |
| url | http://hdl.handle.net/20.500.11937/97082 |