Conceptualising the customer Off-premise Dining Experience (OPDineX) scale: A focus on O2O Third-party Food Delivery Services
This thesis developed an off-premise dining experience (OPDineX) scale by applying a mixed methods approach in identifying salient attributes of the customer journey in third-party food delivery services. The developed scale evaluates their effects on customer satisfaction and repurchase intentions...
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| Format: | Thesis |
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Curtin University
2024
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| Online Access: | http://hdl.handle.net/20.500.11937/97082 |