How come they know? The Effects of Social Comparison on Value Consciousness and Price Mavenism

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How come they know? The Effects of Social Comparison on Value Consciousness and Price Mavenism

Social interactions and the exchange of interpersonal information are important to consumers' shopping experiences. Social interactions can trigger social comparisons that can influence consumer's value and price perceptions. This research investigates the effects of social comparison orie...

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Bibliographic Details
Main Authors:	Pillai, Kishore Gopalakrishna, Jha, Shweta, Sharma, Piyush, Chakraborty, Ratula, Dobson, Paul
Format:	Journal Article
Published:	Wiley-Blackwell 2025
Online Access:	http://hdl.handle.net/20.500.11937/97044

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