How come they know? The Effects of Social Comparison on Value Consciousness and Price Mavenism
Social interactions and the exchange of interpersonal information are important to consumers' shopping experiences. Social interactions can trigger social comparisons that can influence consumer's value and price perceptions. This research investigates the effects of social comparison orie...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Published: |
Wiley-Blackwell
2025
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| Online Access: | http://hdl.handle.net/20.500.11937/97044 |