Luxury chocolate: Is scarcer better? Retail shelf-displays and perceived scarcity
Consumers within retail settings are more likely to infer that scarcer products are of higher quality and therefore more likely to choose them (Lynn 1989). As a result product scarcity coupled with shelf display organisation (shelf based scarcity) influence how consumers’ process product information...
| Main Author: | |
|---|---|
| Format: | Working Paper |
| Published: |
2015
|
| Subjects: | |
| Online Access: | http://business.curtin.edu.au/schools-and-departments/marketing/our-research/working-papers/ http://hdl.handle.net/20.500.11937/9704 |