Assessing The Suitability of a Single Brand of MSMES In the Hospitality Sector to Boost Sustainable Development: The Case of Mauritius
Abstract/ Purpose: The purpose of this paper is to assess the suitability of a single brand for micro, small and medium enterprises (MSMEs) in the hospitality sector to boost sustainable development in Mauritius. Design/methodology/approach: The research design focuses on a literature review,...
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| Format: | Journal Article |
| Language: | English |
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Emerald
2021
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| Online Access: | http://hdl.handle.net/20.500.11937/96982 |