Consumers' Intention to Use Drone Food Delivery Services: Investigating Technological Beliefs, Desire, and Perception towards AI-Enabled Personalisation

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Consumers' Intention to Use Drone Food Delivery Services: Investigating Technological Beliefs, Desire, and Perception towards AI-Enabled Personalisation

This thesis explores the potential of drone food delivery services (DFDS) in Malaysia, highlighting their safety, speed, and environmental benefits. Using the belief-desire-intention model, Technology Readiness Index, and Expectancy Theory, this study investigated how consumer beliefs and perception...

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Bibliographic Details
Main Author:	Ling, Alvin Han Ming
Format:	Thesis
Published:	Curtin University 2024
Online Access:	http://hdl.handle.net/20.500.11937/96426

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