Consumers' Intention to Use Drone Food Delivery Services: Investigating Technological Beliefs, Desire, and Perception towards AI-Enabled Personalisation
This thesis explores the potential of drone food delivery services (DFDS) in Malaysia, highlighting their safety, speed, and environmental benefits. Using the belief-desire-intention model, Technology Readiness Index, and Expectancy Theory, this study investigated how consumer beliefs and perception...
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| Format: | Thesis |
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Curtin University
2024
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| Online Access: | http://hdl.handle.net/20.500.11937/96426 |