Drivers and barriers toward reducing meat consumption
The purpose of this paper is to explore the consumers' attitude and intention toward reducing meat consumption. In exploring such, the influence of social norm, perceived benefits, perceived barrier and environmental concern are examined. A self-administered online survey was employed for data...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Language: | English |
| Published: |
ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/96368 |
| _version_ | 1848766144030179328 |
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| author | Cheah, Isaac Shimul, Anwar Sadat Liang, Johan Phau, Ian |
| author_facet | Cheah, Isaac Shimul, Anwar Sadat Liang, Johan Phau, Ian |
| author_sort | Cheah, Isaac |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The purpose of this paper is to explore the consumers' attitude and intention toward reducing meat consumption. In exploring such, the influence of social norm, perceived benefits, perceived barrier and environmental concern are examined. A self-administered online survey was employed for data collection. A sample of 298 Australians was analysed through structural equation modelling with SPSS AMOS 25. Social norm, perceived benefits and barriers as well as environmental concerns had significant impact on the consumers’ attitude toward reducing meat consumption. The findings of this paper validate and extend the theoretical framework on dietary behaviour change in particular one that involves reducing the consumption of meat. The findings provide valuable insights to food producers and the food industry, as well as health professionals as it highlights the linkages between meat consumption reduction and a broad array of motivations such as health and care for the environment. The study provides insights into the motivations of individuals to limit their meat consumption. More importantly, it also systematically examines the perceived benefits and barriers of meat consumption thus shedding insights on the opportunities for dietary behaviour change and public health. |
| first_indexed | 2025-11-14T11:46:28Z |
| format | Journal Article |
| id | curtin-20.500.11937-96368 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:46:28Z |
| publishDate | 2020 |
| publisher | ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-963682025-01-09T04:22:20Z Drivers and barriers toward reducing meat consumption Cheah, Isaac Shimul, Anwar Sadat Liang, Johan Phau, Ian Science & Technology Life Sciences & Biomedicine Behavioral Sciences Nutrition & Dietetics Meat Consumption Diet Environmental concern Attitude Food choices CORONARY-HEART-DISEASE ANTI-CONSUMPTION FOOD HEALTH ATTITUDES BENEFITS RISK PREFERENCES MOTIVATION VEGETARIAN Attitude Consumption Diet Environmental concern Food choices Meat Adolescent Adult Australia Diet, Healthy Feeding Behavior Female Health Knowledge, Attitudes, Practice Humans Intention Latent Class Analysis Male Meat Middle Aged Social Norms Surveys and Questionnaires Young Adult Humans Health Knowledge, Attitudes, Practice Feeding Behavior Intention Meat Adolescent Adult Middle Aged Australia Female Male Young Adult Social Norms Surveys and Questionnaires Latent Class Analysis Diet, Healthy The purpose of this paper is to explore the consumers' attitude and intention toward reducing meat consumption. In exploring such, the influence of social norm, perceived benefits, perceived barrier and environmental concern are examined. A self-administered online survey was employed for data collection. A sample of 298 Australians was analysed through structural equation modelling with SPSS AMOS 25. Social norm, perceived benefits and barriers as well as environmental concerns had significant impact on the consumers’ attitude toward reducing meat consumption. The findings of this paper validate and extend the theoretical framework on dietary behaviour change in particular one that involves reducing the consumption of meat. The findings provide valuable insights to food producers and the food industry, as well as health professionals as it highlights the linkages between meat consumption reduction and a broad array of motivations such as health and care for the environment. The study provides insights into the motivations of individuals to limit their meat consumption. More importantly, it also systematically examines the perceived benefits and barriers of meat consumption thus shedding insights on the opportunities for dietary behaviour change and public health. 2020 Journal Article http://hdl.handle.net/20.500.11937/96368 10.1016/j.appet.2020.104636 English http://creativecommons.org/licenses/by-nc-nd/4.0/ ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD fulltext |
| spellingShingle | Science & Technology Life Sciences & Biomedicine Behavioral Sciences Nutrition & Dietetics Meat Consumption Diet Environmental concern Attitude Food choices CORONARY-HEART-DISEASE ANTI-CONSUMPTION FOOD HEALTH ATTITUDES BENEFITS RISK PREFERENCES MOTIVATION VEGETARIAN Attitude Consumption Diet Environmental concern Food choices Meat Adolescent Adult Australia Diet, Healthy Feeding Behavior Female Health Knowledge, Attitudes, Practice Humans Intention Latent Class Analysis Male Meat Middle Aged Social Norms Surveys and Questionnaires Young Adult Humans Health Knowledge, Attitudes, Practice Feeding Behavior Intention Meat Adolescent Adult Middle Aged Australia Female Male Young Adult Social Norms Surveys and Questionnaires Latent Class Analysis Diet, Healthy Cheah, Isaac Shimul, Anwar Sadat Liang, Johan Phau, Ian Drivers and barriers toward reducing meat consumption |
| title | Drivers and barriers toward reducing meat consumption |
| title_full | Drivers and barriers toward reducing meat consumption |
| title_fullStr | Drivers and barriers toward reducing meat consumption |
| title_full_unstemmed | Drivers and barriers toward reducing meat consumption |
| title_short | Drivers and barriers toward reducing meat consumption |
| title_sort | drivers and barriers toward reducing meat consumption |
| topic | Science & Technology Life Sciences & Biomedicine Behavioral Sciences Nutrition & Dietetics Meat Consumption Diet Environmental concern Attitude Food choices CORONARY-HEART-DISEASE ANTI-CONSUMPTION FOOD HEALTH ATTITUDES BENEFITS RISK PREFERENCES MOTIVATION VEGETARIAN Attitude Consumption Diet Environmental concern Food choices Meat Adolescent Adult Australia Diet, Healthy Feeding Behavior Female Health Knowledge, Attitudes, Practice Humans Intention Latent Class Analysis Male Meat Middle Aged Social Norms Surveys and Questionnaires Young Adult Humans Health Knowledge, Attitudes, Practice Feeding Behavior Intention Meat Adolescent Adult Middle Aged Australia Female Male Young Adult Social Norms Surveys and Questionnaires Latent Class Analysis Diet, Healthy |
| url | http://hdl.handle.net/20.500.11937/96368 |