Drivers and barriers toward reducing meat consumption
The purpose of this paper is to explore the consumers' attitude and intention toward reducing meat consumption. In exploring such, the influence of social norm, perceived benefits, perceived barrier and environmental concern are examined. A self-administered online survey was employed for data...
| Main Authors: | , , , |
|---|---|
| Format: | Journal Article |
| Language: | English |
| Published: |
ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD
2020
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/96368 |