Drivers and barriers toward reducing meat consumption

The purpose of this paper is to explore the consumers' attitude and intention toward reducing meat consumption. In exploring such, the influence of social norm, perceived benefits, perceived barrier and environmental concern are examined. A self-administered online survey was employed for data...

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Bibliographic Details
Main Authors: Cheah, Isaac, Shimul, Anwar Sadat, Liang, Johan, Phau, Ian
Format: Journal Article
Language:English
Published: ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD 2020
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/96368