Sustainability claim, environmental misconduct and perceived hypocrisy in luxury branding

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Sustainability claim, environmental misconduct and perceived hypocrisy in luxury branding

Purpose: This paper aims to examine consumers’ evaluation of and reaction to the coexistence of brand misconduct and sustainability claims through a series of studies. Design/methodology/approach: The research questions are examined across three studies. Consumer’s scepticism of corporate social res...

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Bibliographic Details
Main Authors:	Cheah, Isaac, Shimul, Anwar Sadat, Teah, Min
Format:	Journal Article
Published:	2023
Online Access:	http://hdl.handle.net/20.500.11937/96366

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