Sustainability claim, environmental misconduct and perceived hypocrisy in luxury branding
Purpose: This paper aims to examine consumers’ evaluation of and reaction to the coexistence of brand misconduct and sustainability claims through a series of studies. Design/methodology/approach: The research questions are examined across three studies. Consumer’s scepticism of corporate social res...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
2023
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| Online Access: | http://hdl.handle.net/20.500.11937/96366 |