Exploring e-deal proneness: the interplay of price consciousness and anticipatory regret

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Exploring e-deal proneness: the interplay of price consciousness and anticipatory regret

Purpose: This research investigates the factors influencing consumers' intention to purchase e-deals from group buying websites, focussing on e-deal proneness, price consciousness and anticipatory regret. Design/methodology/approach: Three studies (n = 539) were conducted using data collected f...

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Bibliographic Details
Main Authors:	Cheah, Isaac, Shimul, Anwar Sadat, 't Hart, B.
Format:	Journal Article
Published:	2024
Online Access:	http://hdl.handle.net/20.500.11937/96361

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