Exploring e-deal proneness: the interplay of price consciousness and anticipatory regret
Purpose: This research investigates the factors influencing consumers' intention to purchase e-deals from group buying websites, focussing on e-deal proneness, price consciousness and anticipatory regret. Design/methodology/approach: Three studies (n = 539) were conducted using data collected f...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
2024
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| Online Access: | http://hdl.handle.net/20.500.11937/96361 |