Exploring e-deal proneness: the interplay of price consciousness and anticipatory regret
Purpose: This research investigates the factors influencing consumers' intention to purchase e-deals from group buying websites, focussing on e-deal proneness, price consciousness and anticipatory regret. Design/methodology/approach: Three studies (n = 539) were conducted using data collected f...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
2024
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| Online Access: | http://hdl.handle.net/20.500.11937/96361 |
| _version_ | 1848766142189928448 |
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| author | Cheah, Isaac Shimul, Anwar Sadat 't Hart, B. |
| author_facet | Cheah, Isaac Shimul, Anwar Sadat 't Hart, B. |
| author_sort | Cheah, Isaac |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Purpose: This research investigates the factors influencing consumers' intention to purchase e-deals from group buying websites, focussing on e-deal proneness, price consciousness and anticipatory regret. Design/methodology/approach: Three studies (n = 539) were conducted using data collected from an online consumer panel and tested via structural equation modelling and PROCESS macro in SPSS. Findings: The findings suggest that subjective norms, perceived behavioural control and attitudes positively influence consumers' e-deal purchase intention. Additionally, price consciousness amplifies the relationship between consumers' e-deal proneness and purchase intention, and price-conscious respondents are more likely to have the intention to buy e-deals when faced with some form of anticipatory regret. Practical implications: Based on the research findings, practitioners are advised to prioritise social norms and entertainment value when promoting the attractiveness of e-deals, using strategies such as social media and influencer marketing. Brands should also emphasise the value of e-deals by showcasing comparative price savings and discounts to motivate consumers to buy. Originality/value: This paper addresses an interesting and practical issue related to the effects of group buying websites, focussing on e-deal proneness, price consciousness and anticipatory regret. |
| first_indexed | 2025-11-14T11:46:26Z |
| format | Journal Article |
| id | curtin-20.500.11937-96361 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:46:26Z |
| publishDate | 2024 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-963612025-01-09T03:07:29Z Exploring e-deal proneness: the interplay of price consciousness and anticipatory regret Cheah, Isaac Shimul, Anwar Sadat 't Hart, B. Purpose: This research investigates the factors influencing consumers' intention to purchase e-deals from group buying websites, focussing on e-deal proneness, price consciousness and anticipatory regret. Design/methodology/approach: Three studies (n = 539) were conducted using data collected from an online consumer panel and tested via structural equation modelling and PROCESS macro in SPSS. Findings: The findings suggest that subjective norms, perceived behavioural control and attitudes positively influence consumers' e-deal purchase intention. Additionally, price consciousness amplifies the relationship between consumers' e-deal proneness and purchase intention, and price-conscious respondents are more likely to have the intention to buy e-deals when faced with some form of anticipatory regret. Practical implications: Based on the research findings, practitioners are advised to prioritise social norms and entertainment value when promoting the attractiveness of e-deals, using strategies such as social media and influencer marketing. Brands should also emphasise the value of e-deals by showcasing comparative price savings and discounts to motivate consumers to buy. Originality/value: This paper addresses an interesting and practical issue related to the effects of group buying websites, focussing on e-deal proneness, price consciousness and anticipatory regret. 2024 Journal Article http://hdl.handle.net/20.500.11937/96361 10.1108/APJML-05-2023-0459 fulltext |
| spellingShingle | Cheah, Isaac Shimul, Anwar Sadat 't Hart, B. Exploring e-deal proneness: the interplay of price consciousness and anticipatory regret |
| title | Exploring e-deal proneness: the interplay of price consciousness and anticipatory regret |
| title_full | Exploring e-deal proneness: the interplay of price consciousness and anticipatory regret |
| title_fullStr | Exploring e-deal proneness: the interplay of price consciousness and anticipatory regret |
| title_full_unstemmed | Exploring e-deal proneness: the interplay of price consciousness and anticipatory regret |
| title_short | Exploring e-deal proneness: the interplay of price consciousness and anticipatory regret |
| title_sort | exploring e-deal proneness: the interplay of price consciousness and anticipatory regret |
| url | http://hdl.handle.net/20.500.11937/96361 |