How Naturalness and Sustainability Affect Consumers Decision-Making Processes Toward Food Products? A Multi-Method Consumer Research
This thesis uncovers the complexities of food choices by investigating the questions: “Why do people eat what they eat? When, where and how can what they eat be influenced?”. Applying a multi-method approach, this thesis examines the interrelationships of the food itself, the individual, and the sit...
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| Format: | Thesis |
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Curtin University
2024
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| Online Access: | http://hdl.handle.net/20.500.11937/95602 |