The Development and Evaluation of a Mobile Commerce Conceptual Model for Saudi Arabia
This research designed a hypothetical mobile commerce model for Saudi Arabia to assist SMEs in enhancing their mobile commerce operations. The model was critically assessed using a mixed-methods approach that included interviews and an online questionnaire. The research results include a model that...
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| Format: | Thesis |
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Curtin University
2024
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| Online Access: | http://hdl.handle.net/20.500.11937/95597 |