Corporate Social Responsibility, Customer Satisfaction and Firm Performance: A Corporate Hypocrisy Perspective
This paper draws on recent concerns about firms potentially engaging in hypocritical (or opportunistic) behaviours through the use of corporate social responsibility (CSR), which have been referred to as greenwashing or bluewashing in the extant literature, to investigate the impact of firms’ hypocr...
| Main Authors: | , , |
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| Format: | Conference Paper |
| Published: |
2024
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| Online Access: | http://hdl.handle.net/20.500.11937/95565 |