Applying stakeholder thinking to public relations: An integrated approach to identifying relationships that matter

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Applying stakeholder thinking to public relations: An integrated approach to identifying relationships that matter

Despite their obvious parallels, the stakeholder and public relations literatures have developed in relative isolation from one another. This paper draws primarily on stakeholder thinking to address one of the most fundamental issues facing both fields - the question of who exactly should be classif...

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Bibliographic Details
Main Author:	De Bussy, Nigel
Format:	Book Chapter
Published:	Routledge 2008
Subjects:	Stakeholder Identification and Salience Legitimacy Public Relations Stakeholder Theory Stakeholder Management
Online Access:	http://hdl.handle.net/20.500.11937/9545

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