Applying stakeholder thinking to public relations: An integrated approach to identifying relationships that matter
Despite their obvious parallels, the stakeholder and public relations literatures have developed in relative isolation from one another. This paper draws primarily on stakeholder thinking to address one of the most fundamental issues facing both fields - the question of who exactly should be classif...
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| Format: | Book Chapter |
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Routledge
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/9545 |