Applying stakeholder thinking to public relations: An integrated approach to identifying relationships that matter
Despite their obvious parallels, the stakeholder and public relations literatures have developed in relative isolation from one another. This paper draws primarily on stakeholder thinking to address one of the most fundamental issues facing both fields - the question of who exactly should be classif...
| Main Author: | |
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| Format: | Book Chapter |
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Routledge
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/9545 |
| _version_ | 1848745980580593664 |
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| author | De Bussy, Nigel |
| author_facet | De Bussy, Nigel |
| author_sort | De Bussy, Nigel |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Despite their obvious parallels, the stakeholder and public relations literatures have developed in relative isolation from one another. This paper draws primarily on stakeholder thinking to address one of the most fundamental issues facing both fields - the question of who exactly should be classified as a stakeholder. A framework based on the notion of stakeholder responsibility is presented as a guide to assist managers assess the legitimacy of potential stakeholders and, consequently, to identify who should be accorded stakeholder status. In the process, some unacknowledged similarities between the public relations and stakeholder literatures are revealed. |
| first_indexed | 2025-11-14T06:25:59Z |
| format | Book Chapter |
| id | curtin-20.500.11937-9545 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:25:59Z |
| publishDate | 2008 |
| publisher | Routledge |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-95452017-01-30T11:13:26Z Applying stakeholder thinking to public relations: An integrated approach to identifying relationships that matter De Bussy, Nigel Stakeholder Identification and Salience Legitimacy Public Relations Stakeholder Theory Stakeholder Management Despite their obvious parallels, the stakeholder and public relations literatures have developed in relative isolation from one another. This paper draws primarily on stakeholder thinking to address one of the most fundamental issues facing both fields - the question of who exactly should be classified as a stakeholder. A framework based on the notion of stakeholder responsibility is presented as a guide to assist managers assess the legitimacy of potential stakeholders and, consequently, to identify who should be accorded stakeholder status. In the process, some unacknowledged similarities between the public relations and stakeholder literatures are revealed. 2008 Book Chapter http://hdl.handle.net/20.500.11937/9545 Routledge restricted |
| spellingShingle | Stakeholder Identification and Salience Legitimacy Public Relations Stakeholder Theory Stakeholder Management De Bussy, Nigel Applying stakeholder thinking to public relations: An integrated approach to identifying relationships that matter |
| title | Applying stakeholder thinking to public relations: An integrated approach to identifying relationships that matter |
| title_full | Applying stakeholder thinking to public relations: An integrated approach to identifying relationships that matter |
| title_fullStr | Applying stakeholder thinking to public relations: An integrated approach to identifying relationships that matter |
| title_full_unstemmed | Applying stakeholder thinking to public relations: An integrated approach to identifying relationships that matter |
| title_short | Applying stakeholder thinking to public relations: An integrated approach to identifying relationships that matter |
| title_sort | applying stakeholder thinking to public relations: an integrated approach to identifying relationships that matter |
| topic | Stakeholder Identification and Salience Legitimacy Public Relations Stakeholder Theory Stakeholder Management |
| url | http://hdl.handle.net/20.500.11937/9545 |